Zhong Yao

Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com

Yan Bai, Zhong Yao, Yifan Dou · International Journal of Information Management · 2015 · 272 citations

Customer Satisfaction, Social Commerce Factors, Online Customer Behavior +12

Search product and experience product online reviews: An eye-tracking study on consumers' review search behavior

Jing Luan, Zhong Yao, Futao Zhao et al. · Computers in Human Behavior · 2016 · 141 citations

Review Search Behavior, Customer Satisfaction, Information Seeking +17

A novel method to solve supplier selection problem: Hybrid algorithm of genetic algorithm and ant colony optimization

Jing Luan, Zhong Yao, Futao Zhao et al. · Mathematics and Computers in Simulation · 2018 · 122 citations

Supplier Selection Problem, Supply Chain Optimization, Engineering +9

Low-carbon product selection with carbon tax and competition: Effects of the power structure

Xiaoge Meng, Zhong Yao, Jiajia Nie et al. · International Journal of Production Economics · 2018 · 85 citations

Economics, Carbon Emission Trading, Engineering +11

Exploring eWOM in online customer reviews: Sentiment analysis at a fine-grained level

Qing Sun, Jianwei Niu, Zhong Yao et al. · Engineering Applications of Artificial Intelligence · 2019 · 82 citations

Customer Satisfaction, Engineering, Online Customer Reviews +17