Concepedia

Matthew D. Rocklage

MD

17

Publications

855

Citations

16

H-Index

2009

Active since

Affiliations

Northwestern University(Current)

The Ohio State University

University of Massachusetts Boston

York University

University of Pennsylvania

Matthew D. Rocklage is an author at Northwestern University specializing in social sciences, emotion, and management.

Top concepts

Social SciencesEmotionMarketingManagementPsychologyConsumer BehaviorConsumer ResearchBehavioral ScienceLanguagePersuasion

Publications per year

2009–2022

17

Publications

17

The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews

Matthew D. Rocklage, Russell H. Fázio · Journal of Marketing Research · 2020 · 128 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +29

Persuasion, Emotion, and Language: The Intent to Persuade Transforms Language via Emotionality

Matthew D. Rocklage, Derek D. Rucker, Loran F. Nordgren · Psychological Science · 2018 · 98 citations

The Evaluative Lexicon 2.0: The measurement of emotionality, extremity, and valence in language

Matthew D. Rocklage, Derek D. Rucker, Loran F. Nordgren · Behavior Research Methods · 2017 · 96 citations · Full text

Applied Linguistics, Philosophy Of Language, Affective Variable +14

The Evaluative Lexicon: Adjective use as a means of assessing and distinguishing attitude valence, extremity, and emotionality

Matthew D. Rocklage, Russell H. Fázio · Journal of Experimental Social Psychology · 2014 · 81 citations

Applied Linguistics, Affective Variable, Affective Design +14

White Matter Differences Predict Cognitive Vulnerability to Sleep Deprivation

Matthew D. Rocklage, Victoria J. Williams, Jennifer Pacheco et al. · SLEEP · 2009 · 65 citations · Full text

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