Siti Aminah Harun

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Active since

2022

Affiliations

Universiti Malaysia Pahang Al-Sultan Abdullah(Current)

Siti Aminah Harun is an author at Universiti Malaysia Pahang Al-Sultan Abdullah specializing in sustainable energy, purchase intention, and consumer behavior.

ORCID

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBehavioral SciencePurchase IntentionSustainable EnergyBusinessTechnologyEngineering

Publications per year

2022–2025

Publications

Examining consumer's purchasing behavior of energy-efficient appliance through the lenses of theory of planned behavior and environmental factors

Siti Aminah Harun, Muhammad Ashraf Fauzi, Noor Suhani Sulaiman · Management of Environmental Quality An International Journal · 2022 · 28 citations

Customer Satisfaction, Sustainable Consumption, Green Marketing +22

From perceived green product quality to purchase intention: the roles of price sensitivity and environmental concern

Christine Nya-Ling Tan, Muhammad Ashraf Fauzi, Siti Aminah Harun · Marketing Intelligence & Planning · 2025 · 14 citations

Determinants of Energy Efficient Appliances among Malaysian Households: Roles of Theory of Planned Behavior, Social Interaction and Appliance Quality

Siti Aminah Harun, Muhammad Ashraf Fauzi, Nur Muneerah Kasim et al. · Asian Economic and Financial Review · 2022 · 11 citations · Full text

Sustainable Consumption, Consumer Uncertainty, Engineering +24

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