Concepedia

Minjung Cho

MC

7

Publications

129

Citations

7

H-Index

2022

Active since

Affiliations

Yonsei University(Current)

Hong Kong Polytechnic University

Villanova University

Minjung Cho is an author at Yonsei University specializing in business, brand awareness, and management.

Top concepts

BusinessMarketingManagementBrand AwarenessConsumer ResearchFashionBrand StrategyBrand ManagementBrand DevelopmentAdvertising

Publications per year

2022–2024

7

Publications

7

Contactless marketing management of fashion brands in the digital age

Minjung Cho, Hyesu Yun, Eunju Ko · European Management Journal · 2022 · 32 citations

Advertising, Digital Marketing, Interactive Marketing +11

Do non-fungible tokens create long-term value for luxury brands? The effect of NFT promotions on customer equity

Minjung Cho, Eunju Ko, Charles R. Taylor · Computers in Human Behavior · 2024 · 21 citations

Brand Equity, Management, Brand Strategy +11

The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention

Minjung Cho, Eunju Ko, Benjamin E. Borenstein · International Journal of Advertising · 2024 · 20 citations

Customer Satisfaction, Product Labeling, Consumer Study +16

Virtual reality luxury fashion show: how imaginary space influences brand word‑of‑mouth

Minjung Cho, Eunju Ko, Hyojo Jung · International Journal of Advertising · 2024 · 18 citations

The use of non-fungible tokens (NFTs) as promotional devices to build brands: An application of lovemark theory

Minjung Cho, Eunju Ko, Charles R. Taylor · Journal of Global Fashion Marketing · 2024 · 17 citations

Rows per page

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