Concepedia

Aušra Pažėraitė

AP

Statistics

Publications

2

Citations

35

H-Index

2

Active since

2016

Affiliations

Vytautas Magnus University(Current)

Aušra Pažėraitė is an author at Vytautas Magnus University specializing in interactive marketing, marketing communication, and communication.

Top concepts

ArtsMarketingManagementCommunicationContent MarketingInteractive MarketingMarketing CommunicationJournalismAdvertisingMedia Marketing

Publications per year

2016–2018

2

Publications

2

Content marketing elements and their influence on search advertisement effectiveness: theoretical background and practical insights

Aušra Pažėraitė, Rūta Repovienė · Management of Organizations Systematic Research · 2016 · 20 citations

Customer Satisfaction, Theoretical Background, Digital Marketing +20

Content Marketing Decisions for Effective Internal Communication

Aušra Pažėraitė, Rūta Repovienė · Management of Organizations Systematic Research · 2018 · 15 citations · Full text

Content Marketing, Media Marketing, Strategic Communication +14

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