Statistics
Publications
2
Citations
115
H-Index
2
Active since
2012
Affiliations
Mississippi State University(Current)
Yingge Qu is an author at Mississippi State University specializing in cross-selling strategy, cross-buying behavior, and education.
Publications per year
2012–2023
2
2
Unprofitable Cross-Buying: Evidence from Consumer and Business Markets
Denish Shah, V. Kumar, Yingge Qu et al. · Journal of Marketing · 2012 · 89 citations
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