Concepedia

Intan Rachmina Koho

IR

3

Publications

296

Citations

3

H-Index

2021

Active since

Affiliations

Universitas Pramita Indonesia(Current)

Indonesian Institute of Sciences

Intan Rachmina Koho is an author at Universitas Pramita Indonesia specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchDigital MarketingCustomer SatisfactionInteractive MarketingTrustStrategyBrand Equity

Publications per year

2021–2022

3

Publications

3

The effect of social media marketing on brand trust, brand equity and brand loyalty

Haudi Haudi, Wiwik Handayani, Yohanes Totok Suyoto Musnaini et al. · International Journal of Data and Network Science · 2022 · 142 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +16

The role of supply chain management practices on competitive advantage and performance of halal agroindustry SMEs

Yoyok Cahyono, Dwi Purwoko, Intan Rachmina Koho et al. · Uncertain Supply Chain Management · 2022 · 81 citations · Full text

Supply Chain Performance, Supplier Relationship, Survey Data +15

The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era

Haudi Haudi, Erna Retno Rahadjeng, Ruby Santamoko et al. · Uncertain Supply Chain Management · 2021 · 73 citations · Full text

Marketing Analytics, Customer Satisfaction, Online Customer Behavior +15

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