Yohanes Totok Suyoto Musnaini

Publications

142

Citations

H-Index

2022

Active since

Affiliations

University of Pembangunan Nasional Veteran Jawa Timur(Current)

Yohanes Totok Suyoto Musnaini is an author at University of Pembangunan Nasional Veteran Jawa Timur specializing in brand equity, brand management, and interactive marketing.

Top concepts

TrustBusinessMarketingManagementBrand EquitySocial MediaBrand LoyaltyBrand AwarenessMedia MarketingBrand Management

Publications per year

2022–2022

Publications

The effect of social media marketing on brand trust, brand equity and brand loyalty

Haudi Haudi, Wiwik Handayani, Yohanes Totok Suyoto Musnaini et al. · International Journal of Data and Network Science · 2022 · 142 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +16

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