Concepedia

Haudi Haudi

HH

3

Publications

233

Citations

3

H-Index

2021

Active since

Affiliations

Universitas Pramita Indonesia(Current)

Haudi Haudi is an author at Universitas Pramita Indonesia specializing in interactive marketing, customer satisfaction, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchDigital MarketingCustomer SatisfactionInteractive MarketingSocial MediaMedia MarketingMarketing Communication

Publications per year

2021–2022

3

Publications

3

The effect of social media marketing on brand trust, brand equity and brand loyalty

Haudi Haudi, Wiwik Handayani, Yohanes Totok Suyoto Musnaini et al. · International Journal of Data and Network Science · 2022 · 142 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +16

The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era

Haudi Haudi, Erna Retno Rahadjeng, Ruby Santamoko et al. · Uncertain Supply Chain Management · 2021 · 73 citations · Full text

Marketing Analytics, Customer Satisfaction, Online Customer Behavior +15

The effects of social media marketing, store environment, sales promotion and perceived value on consumer purchase decisions in small market

Haudi Haudi, Ruby Santamoko, Arief Rachman et al. · International Journal of Data and Network Science · 2021 · 18 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +18

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