Nancy Grace Baah

How neophilia drives international tourists’ acceptance of local cuisine

Nancy Grace Baah, Alberta Bondzi-Simpson, Julian K. Ayeh · Current Issues in Tourism · 2019 · 52 citations

Evolution of the Memorable Tourism Experience and Future Research Prospects

Jong‐Hyeong Kim, Frank Badu‐Baiden, Seongseop Kim et al. · Journal of Travel Research · 2023 · 41 citations

Customer Satisfaction, Tourism Management, Tourism Performance +18

When hospitality brands go green: the role of authenticity and stereotypes in building customer-green brand relationships

Bee‐Lia Chua, Seongseop Kim, Nancy Grace Baah et al. · Journal of Sustainable Tourism · 2023 · 40 citations

Customer Satisfaction, Green Marketing, Brand Strategy +22

Effects of green authenticity on well-being, customer engagement and approach behavior toward green hospitality brands

Jongsik Yu, Nancy Grace Baah, Seongseop Kim et al. · International Journal of Contemporary Hospitality Management · 2024 · 33 citations

Tourist Experience, Green Marketing, Consumer Research +23

Predicting Students’ Response to Entrepreneurship in Hospitality and Tourism Education: An Application of the Theory of Planned Behavior

Julian K. Ayeh, Alberta Bondzi-Simpson, Nancy Grace Baah · Journal of Hospitality & Tourism Education · 2022 · 26 citations · Full text

Personal Attitude, International Entrepreneurship, Entrepreneurial Motivation +16