Concepedia

Julian K. Ayeh

JK

14

Publications

2K

Citations

13

H-Index

2007

Active since

Affiliations

United Arab Emirates University(Current)

Hong Kong Polytechnic University

University of Professional Studies

University of Cape Coast

University of Energy and Natural Resources

Julian K. Ayeh is an author at United Arab Emirates University specializing in marketing, tourism, and management.

Top concepts

TourismMarketingManagementBusinessCommunicationHospitality ManagementInteractive MarketingConsumer ResearchDigital MarketingCustomer Satisfaction

Publications per year

2007–2022

14

Publications

14

“Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content

Julian K. Ayeh, Norman Au, Rob Law · Journal of Travel Research · 2013 · 748 citations

Customer Satisfaction, Tourism Management, Digital Marketing +24

Predicting the intention to use consumer-generated media for travel planning

Julian K. Ayeh, Norman Au, Rob Law · Tourism Management · 2012 · 539 citations

Media Planning, Marketing, Travel Planning +13

Travellers’ acceptance of consumer-generated media: An integrated model of technology acceptance and source credibility theories

Julian K. Ayeh · Computers in Human Behavior · 2015 · 278 citations

Digital Marketing, Media Marketing, Technology Acceptance +13

Using Facebook for travel decision-making: an international study of antecedents

Marcello M. Mariani, Maria Ek Styvén, Julian K. Ayeh · International Journal of Contemporary Hospitality Management · 2019 · 92 citations

Tourism Management, Cultural Consumption, Behavioral Decision Making +27

Investigating cross-national heterogeneity in the adoption of online hotel reviews

Julian K. Ayeh, Norman Au, Rob Law · International Journal of Hospitality Management · 2016 · 76 citations · Full text

Customer Satisfaction, Online Customer Behavior, Customer Review +14

Rows per page

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