1
Publications
48
Citations
1
H-Index
2020
Active since
Rahayu Gita Sapitri is an author specializing in brand equity, purchase intention, and consumer behavior.
Top concepts
BusinessMarketingManagementAdvertisingBrand EquityCommunicationBrand AwarenessConsumer BehaviorConsumer ResearchMicro-influencers
Publications per year
2020–2020
1
1
Rows per page
1–1 of 1