Concepedia

Vimal Bhatt

VB

9

Publications

193

Citations

9

H-Index

2018

Active since

Affiliations

Symbiosis International University(Current)

Saudi Electronic University

Vimal Bhatt is an author at Symbiosis International University specializing in marketing, management, and interactive marketing.

Top concepts

MarketingManagementInteractive MarketingBusinessEngineeringSocial MediaCommunicationConsumer ResearchMarketing StrategyCustomer Satisfaction

Publications per year

2018–2024

9

Publications

9

Understanding and managing customer engagement through social customer relationship management

Lokesh Arora, Prakash Singh, Vimal Bhatt et al. · Journal of Decision System · 2021 · 63 citations

Proper Crm, Relationship Marketing, Customer Satisfaction +13

Measuring social media impact on Impulse Buying Behavior

Prakash Singh, Bhuvanesh Kumar Sharma, Lokesh Arora et al. · Cogent Business & Management · 2023 · 33 citations · Full text

Electrifying the future: analysing the determinants of electric vehicle adoption

Deepika Pandita, Vimal Bhatt, V. V. Ravi Kumar et al. · International Journal of Energy Sector Management · 2024 · 20 citations

Electric Vehicle Adoption, Green Marketing, Engineering +26

Assessing the Significance and Impact of Artificial Intelligence and Machine Learning in Placement of Advertisements

Vimal Bhatt · 2021 · 19 citations

Artificial Intelligence, Marketing Analytics, Engineering +18

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR - A DESCRIPTIVE STUDY ON TAM MODEL

Bhuvanesh Kumar Sharma, Vimal Bhatt · i-manager’s Journal on Management · 2018 · 14 citations

Customer Satisfaction, Online Customer Behavior, Social Media +10

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