Concepedia

Prakash Singh

PS

8

Publications

258

Citations

8

H-Index

2021

Active since

Affiliations

Saudi Electronic University(Current)

Symbiosis International University

University of Greenwich

Indian Institute of Information Technology, Pune

World University of Bangladesh

Prakash Singh is an author at Saudi Electronic University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementCustomer SatisfactionInteractive MarketingCultureTourismEducationE-learningInnovation

Publications per year

2021–2024

8

Publications

8

Understanding and managing customer engagement through social customer relationship management

Lokesh Arora, Prakash Singh, Vimal Bhatt et al. · Journal of Decision System · 2021 · 63 citations

Proper Crm, Relationship Marketing, Customer Satisfaction +13

The role of open innovation and a normalizing mechanism of social capital in the tourism industry

Sanmugam Annamalah, Pradeep Paraman, Selim Ahmed et al. · Journal of Open Innovation Technology Market and Complexity · 2023 · 58 citations · Full text

Culture, Innovation, Economic Development +13

Consumer Behavior in the Service Industry: An Integrative Literature Review and Research Agenda

Prakash Singh, Lokesh Arora, Abdulaziz Choudhry · Sustainability · 2022 · 36 citations · Full text

Customer Satisfaction, Ongoing Disruption, Service Research +14

Measuring social media impact on Impulse Buying Behavior

Prakash Singh, Bhuvanesh Kumar Sharma, Lokesh Arora et al. · Cogent Business & Management · 2023 · 33 citations · Full text

Beyond the basics: Exploring the impact of social media marketing enablers on business success

Prakash Singh · Heliyon · 2024 · 24 citations · Full text

Rows per page

1–5 of 8