Concepedia

Lokesh Arora

LA

4

Publications

129

Citations

4

H-Index

2018

Active since

Affiliations

Saudi Electronic University(Current)

Symbiosis International University

Lokesh Arora is an author at Saudi Electronic University specializing in customer retention, marketing strategy, and consumer engagement.

Top concepts

BusinessMarketingManagementSocial MediaCustomer RetentionMarketing StrategyConsumer EngagementCustomer SatisfactionInteractive MarketingRelationship Marketing

Publications per year

2018–2023

4

Publications

4

Understanding and managing customer engagement through social customer relationship management

Lokesh Arora, Prakash Singh, Vimal Bhatt et al. · Journal of Decision System · 2021 · 63 citations

Proper Crm, Relationship Marketing, Customer Satisfaction +13

Measuring social media impact on Impulse Buying Behavior

Prakash Singh, Bhuvanesh Kumar Sharma, Lokesh Arora et al. · Cogent Business & Management · 2023 · 33 citations · Full text

Does Social Medium Influence Impulse Buying of Indian Buyers?

Bhuvanesh Kumar Sharma, Sunil Mishra, Lokesh Arora · 2019 · 21 citations · Full text

Influence of Review Quality, Review Quantity and Review Credibility on Purchase Intention in context of High Involvement Products

Lokesh Arora, Bhuvanesh Kumar Sharma Mail · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT) · 2018 · 12 citations

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