Concepedia

Cheng Yi

CY

11

Publications

489

Citations

10

H-Index

2000

Active since

Affiliations

Tsinghua University(Current)

National University of Singapore

University of British Columbia

University of Hong Kong

Cheng Yi is an author at Tsinghua University specializing in user experience, social media, and communication.

Top concepts

ArtsMarketingSocial MediaCommunicationUser ExperienceConsumer ResearchDesignBusinessManagementPsychology

Publications per year

2000–2023

11

Publications

11

Designing for Diagnosticity and Serendipity: An Investigation of Social Product-Search Mechanisms

Cheng Yi, Zhenhui Jiang, Izak Benbasat · Information Systems Research · 2017 · 130 citations

Engineering, Digital Marketing, Consumer Research +25

Enticing and Engaging Consumers via Online Product Presentations: The Effects of Restricted Interaction Design

Cheng Yi, Zhenhui Jiang, Izak Benbasat · Journal of Management Information Systems · 2015 · 108 citations

Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews

Cheng Yi, Zhenhui Jiang, Xiuping Li et al. · Information Systems Research · 2019 · 67 citations

Consumer Uncertainty, Digital Marketing, Reputation Management +24

Whose recommendations do you follow? An investigation of tie strength, shopping stage, and deal scarcity

Tingting Song, Cheng Yi, Jinghua Huang · Information & Management · 2017 · 48 citations

Customer Satisfaction, Fashion, Business +7

Avatar design in Metaverse: the effect of avatar-user similarity in procedural and creative tasks

Runge Zhu, Cheng Yi · Internet Research · 2023 · 45 citations · Full text

Avatar Animation, Metaverse, Individual Differences +27

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