Concepedia

Biao Gao

BG

Statistics

Publications

6

Citations

317

H-Index

6

Active since

2019

Affiliations

Jiangxi University of Finance and Economics(Current)

Biao Gao is an author at Jiangxi University of Finance and Economics specializing in interactive marketing, technology, and digital marketing.

Top concepts

EducationMarketingManagementTechnologyCommunicationConsumer ResearchDigital MarketingInteractive MarketingArtsBusiness

Publications per year

2019–2023

6

Publications

6

Artificial Intelligence in Advertising: Advancements, Challenges, and Ethical Considerations in Targeting, Personalization, Content Creation, and Ad Optimization

Biao Gao, Yiming Wang, Huiqin Xie et al. · SAGE Open · 2023 · 150 citations · Full text

Artificial Intelligence, Ad Optimization, Digital Marketing +19

Understanding interactive user behavior in smart media content service: An integration of TAM and smart service belief factors

Biao Gao, Lin Huang · Heliyon · 2019 · 57 citations · Full text

Understanding smart education continuance intention in a delayed benefit context: An integration of sensory stimuli, UTAUT, and flow theory

Biao Gao · Acta Psychologica · 2023 · 40 citations · Full text

Flow Theory, Behavioral Decision Making, Educational Psychology +17

The influence of social commerce on <scp>eco‐friendly</scp> consumer behavior: Technological and social roles

Biao Gao, Zhen Li, Jun Yan · Journal of Consumer Behaviour · 2022 · 36 citations

Socially Responsible Product, Green Marketing, Digital Marketing +25

A uses and gratifications approach to examining users’ continuance intention towards smart mobile learning

Biao Gao · Humanities and Social Sciences Communications · 2023 · 23 citations · Full text

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