Huiqin Xie

Publications

150

Citations

H-Index

2023

Active since

Affiliations

Jiangxi University of Finance and Economics(Current)

Huiqin Xie is an author at Jiangxi University of Finance and Economics specializing in advertising effectiveness, journalism, and interactive marketing.

Top concepts

ArtsMarketingJournalismManagementAdvertisingCommunicationVisual MarketingConsumer ResearchDigital MarketingMarketing Insights

Publications per year

2023–2023

Publications

Artificial Intelligence in Advertising: Advancements, Challenges, and Ethical Considerations in Targeting, Personalization, Content Creation, and Ad Optimization

Biao Gao, Yiming Wang, Huiqin Xie et al. · SAGE Open · 2023 · 150 citations · Full text

Artificial Intelligence, Ad Optimization, Digital Marketing +19

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