Concepedia

Prasanna Mohan Raj

PM

5

Publications

234

Citations

5

H-Index

2006

Active since

Affiliations

Alliance University(Current)

Prasanna Mohan Raj is an author at Alliance University specializing in business, brand equity, and brand awareness.

Top concepts

BusinessMarketingManagementBrand EquityBrand AwarenessConsumer ResearchBrand StrategyBrand ManagementBrand DevelopmentConsumer Behavior

Publications per year

2006–2021

5

Publications

5

An empirical model for brand loyalty measurement

M. Punniyamoorthy, Prasanna Mohan Raj · Journal of Targeting Measurement and Analysis for Marketing · 2007 · 140 citations

Customer Satisfaction, Brand Loyalty Measurement, Brand Equity +7

Does Financial Behavior Influence Financial Well-being?

Kavita Chavali, Prasanna Mohan Raj, Riyaz Ahmed · Journal of Asian Finance Economics and Business · 2021 · 37 citations · Full text

Business, Financial Decision-making, Financial Behavior +3

Impact of Brand Image on Consumer Decision-making: A Study on High-technology Products

Prasanna Mohan Raj, Satam Roy · Global Business Review · 2015 · 31 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +22

A STUDY ON CUSTOMERS BRAND PREFERENCE IN SUVS AND MUVS: EFFECT OF MARKETING MIX VARIABLES

Prasanna Mohan Raj, Jishnu Sasikumar, S. Sriram · SSRN Electronic Journal · 2013 · 16 citations · Full text

Customer Satisfaction, Consumer Research, Brand Strategy +18

A Study of the Impact of Values and Lifestyles (VALS) on Brand Loyalty with Special Reference to English Newspapers

Chantelle Anandan, Prasanna Mohan Raj, S. Madhu · SSRN Electronic Journal · 2006 · 10 citations · Full text

Rows per page

1–5 of 5