Concepedia

M. Punniyamoorthy

MP

29

Publications

1.2K

Citations

17

H-Index

2002

Active since

Affiliations

National Institute of Technology Tiruchirappalli(Current)

Bharathidasan University

M. Punniyamoorthy is an author at National Institute of Technology Tiruchirappalli specializing in engineering, data mining, and management.

Top concepts

EngineeringManagementBusinessData MiningData ScienceMarketingPattern RecognitionFuzzy LogicKnowledge DiscoverySystems Engineering

Publications per year

2002–2022

29

Publications

29

A strategic model using structural equation modeling and fuzzy logic in supplier selection

M. Punniyamoorthy, P. Mathiyalagan, P. Parthiban · Expert Systems with Applications · 2010 · 165 citations

Fuzzy Multi-criteria Decision-making, Supply Management, Fuzzy Logic +14

An empirical model for brand loyalty measurement

M. Punniyamoorthy, Prasanna Mohan Raj · Journal of Targeting Measurement and Analysis for Marketing · 2007 · 140 citations

Customer Satisfaction, Brand Loyalty Measurement, Brand Equity +7

Assessment of supply chain risk: scale development and validation

M. Punniyamoorthy, Thamaraiselvan Natarajan, Lakshminarayanan Manikandan · Benchmarking An International Journal · 2013 · 119 citations

Reliability, Risk Assessment, Supply Chain Disruption +15

Balanced score for the balanced scorecard: a benchmarking tool

M. Punniyamoorthy, R. Murali · Benchmarking An International Journal · 2008 · 112 citations

Total Quality Management, Performance Benchmarking, Engineering +27

Performance measurement - A balanced score card approach

P.D.D. Dominic, M. Punniyamoorthy, Savita K. Sugathan et al. · 2008 · 75 citations

Total Quality Management, Education, Performance Measurement +18

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