Concepedia

Inês Veiga Pereira

IV

2

Publications

108

Citations

2

H-Index

2008

Active since

Affiliations

Polytechnic Institute of Porto(Current)

Inês Veiga Pereira is an author at Polytechnic Institute of Porto specializing in business, consumer behavior, and management.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchBrandingAdvertisingBrand EquityBrand StrategyBrand Awareness

Publications per year

2008–2023

2

Publications

2

The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction

Joana Araújo, Inês Veiga Pereira, José Duarte Santos · Administrative Sciences · 2023 · 93 citations · Full text

Customer Satisfaction, Socially Responsible Product, Csr Action +19

Exploring the consumption of charity-linked products

João F. Proença, Inês Veiga Pereira · International Review on Public and Nonprofit Marketing · 2008 · 15 citations

Philanthropy, Advertising, Management +6

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