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Joana Araújo

JA

1

Publications

93

Citations

1

H-Index

2023

Active since

Affiliations

Polytechnic Institute of Porto(Current)

Joana Araújo is an author at Polytechnic Institute of Porto specializing in brand equity, customer satisfaction, and brand management.

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Publications per year

2023–2023

1

Publications

1

The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction

Joana Araújo, Inês Veiga Pereira, José Duarte Santos · Administrative Sciences · 2023 · 93 citations · Full text

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