Statistics
Publications
2
Citations
1K
H-Index
2
Active since
2020
Affiliations
Sun Yat-sen University(Current)
Tao Xie is an author at Sun Yat-sen University specializing in marketing management, business, and marketing.
Publications per year
2020–2021
2
2
An Emerging Theory of Avatar Marketing
Fred Miao, Irina V. Kozlenkova, Haizhong Wang et al. · Journal of Marketing · 2021 · 622 citations
See now, act now: How to interact with customers to enhance social commerce engagement?
Jiaolong Xue, Xinjian Liang, Tao Xie et al. · Information & Management · 2020 · 399 citations
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