Concepedia

Yen-Tzu Chen

YC

4

Publications

202

Citations

4

H-Index

2007

Active since

Affiliations

National University of Tainan(Current)

Yen-Tzu Chen is an author at National University of Tainan specializing in customer satisfaction, user experience, and interactive marketing.

Top concepts

BusinessMarketingManagementTechnologyUser ExperienceConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive Marketing

Publications per year

2007–2022

4

Publications

4

The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust

Chih‐Cheng Chen, Asif Khan, Tanaporn Hongsuchon et al. · International Journal of Environmental Research and Public Health · 2021 · 116 citations · Full text

Using Unified Theory of Acceptance and Use of Technology to Evaluate the Impact of a Mobile Payment App on the Shopping Intention and Usage Behavior of Middle-Aged Customers

Che‐Hung Liu, Yen-Tzu Chen · Frontiers in Psychology · 2022 · 47 citations · Full text

Customer Satisfaction, Behavioral Intention, Consumer Research +18

THE ADOPTION OF SYNCHRONOUS AND ASYNCHRONOUS MEDIA IN THE TEACHING OF A SECOND LANGUAGE

Yen-Tzu Chen, Che‐Hung Liu · Issues in Information Systems · 2007 · 22 citations · Full text

Green sustainability balanced scorecard—Evidence from the Taiwan liquefied natural gas industry

Jen‐Sheng Wang, Che‐Hung Liu, Yen-Tzu Chen · Environmental Technology & Innovation · 2022 · 17 citations · Full text

Rows per page

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