Tanaporn Hongsuchon

The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust

Chih‐Cheng Chen, Asif Khan, Tanaporn Hongsuchon et al. · International Journal of Environmental Research and Public Health · 2021 · 130 citations · Full text

Management, Hospitality Management, Marketing +10

Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality

Untung Rahardja, Tanaporn Hongsuchon, Taqwa Hariguna et al. · Sustainability · 2021 · 108 citations · Full text

Business, Marketing, Marketing Management +12

Assessing the Impact of Online-Learning Effectiveness and Benefits in Knowledge Management, the Antecedent of Online-Learning Strategies and Motivations: An Empirical Study

Tanaporn Hongsuchon, Ibrahiem M. M. El Emary, Taqwa Hariguna et al. · Sustainability · 2022 · 55 citations · Full text

Education, Higher Education, Knowledge Management +13

Using Unified Theory of Acceptance and Use of Technology to Evaluate the Impact of a Mobile Payment App on the Shopping Intention and Usage Behavior of Middle-Aged Customers

Che‐Hung Liu, Yen-Tzu Chen, Santhaya Kittikowit et al. · Frontiers in Psychology · 2022 · 50 citations · Full text

Business, Information Systems, Marketing +17

The mediation effect of marketing activities toward augmented reality: the perspective of extended customer experience

Shih‐Chih Chen, Tung‐Hsiang Chou, Tanaporn Hongsuchon et al. · Journal of Hospitality and Tourism Technology · 2022 · 43 citations

Business, Marketing, Marketing Management +17