Santhaya Kittikowit

The Impact of CSR on Sustainable Innovation Ambidexterity: The Mediating Role of Sustainable Supply Chain Management and Second-Order Social Capital

Asif Khan, Chih‐Cheng Chen, Kwanrat Suanpong et al. · Sustainability · 2021 · 61 citations · Full text

Mediating Role, Sustainable Development, Education +25

The mediation effect of marketing activities toward augmented reality: the perspective of extended customer experience

Shih‐Chih Chen, Tung‐Hsiang Chou, Tanaporn Hongsuchon et al. · Journal of Hospitality and Tourism Technology · 2022 · 40 citations

Customer Experience, Customer Satisfaction, Digital Marketing +25

New product development process and case studies for deep-tech academic research to commercialization

Pravee Kruachottikul, Poomsiri Dumrongvute, Pinnaree Tea-makorn et al. · Journal of Innovation and Entrepreneurship · 2023 · 34 citations · Full text

Extending Theory of Planned Behavior to Understand Service-Oriented Organizational Citizen Behavior

Kuang‐Chung Tsai, Tung‐Hsiang Chou, Santhaya Kittikowit et al. · Frontiers in Psychology · 2022 · 19 citations · Full text

Customer Satisfaction, Behavioral Aspect, Human Resource Management +22

Moderated Mediation Mechanism to Determine the Effect of Gender Heterogeneity on Green Purchasing Intention: From the Perspective of Residents’ Values

Xianchuan Yang, Santhaya Kittikowit, Tim Noparumpa et al. · Frontiers in Psychology · 2022 · 10 citations · Full text