Santhaya Kittikowit

The Impact of CSR on Sustainable Innovation Ambidexterity: The Mediating Role of Sustainable Supply Chain Management and Second-Order Social Capital

Asif Khan, Chih‐Cheng Chen, Kwanrat Suanpong et al. · Sustainability · 2021 · 69 citations · Full text

Management, Supply Chain Management, Sustainability Management +11

Using Unified Theory of Acceptance and Use of Technology to Evaluate the Impact of a Mobile Payment App on the Shopping Intention and Usage Behavior of Middle-Aged Customers

Che‐Hung Liu, Yen-Tzu Chen, Santhaya Kittikowit et al. · Frontiers in Psychology · 2022 · 50 citations · Full text

Business, Information Systems, Marketing +17

The mediation effect of marketing activities toward augmented reality: the perspective of extended customer experience

Shih‐Chih Chen, Tung‐Hsiang Chou, Tanaporn Hongsuchon et al. · Journal of Hospitality and Tourism Technology · 2022 · 43 citations

Business, Marketing, Marketing Management +17

New product development process and case studies for deep-tech academic research to commercialization

Pravee Kruachottikul, Poomsiri Dumrongvute, Pinnaree Tea-makorn et al. · Journal of Innovation and Entrepreneurship · 2023 · 40 citations · Full text

Management, Innovation Management, Strategic Management +17

Extending Theory of Planned Behavior to Understand Service-Oriented Organizational Citizen Behavior

Kuang‐Chung Tsai, Tung‐Hsiang Chou, Santhaya Kittikowit et al. · Frontiers in Psychology · 2022 · 21 citations · Full text

Management, Organization Studies, Organizational Behavior +17