Rainer Haas

Cow Milk versus Plant-Based Milk Substitutes: A Comparison of Product Image and Motivational Structure of Consumption

Rainer Haas, Alina Schnepps, Anni Pichler et al. · Sustainability · 2019 · 267 citations · Full text

Agriculture, Dairy Science, Food Science +6

What motivates consumers to buy traditional food products? Evidence from Croatia and Austria using word association and laddering interviews

Marija Cerjak, Rainer Haas, Florian Brunner et al. · British Food Journal · 2014 · 105 citations

Business, Food Science, Marketing +16

Will they buy it? The potential for marketing organic vegetables in the food vending sector to strengthen vegetable safety: A choice experiment study in three West African cities

Lorenz Probst, Elysée M. Houedjofonon, Hayford Mensah Ayerakwa et al. · Food Policy · 2012 · 94 citations

Agriculture, Food Science, Nutrition +12

Consumer Perception of Food Quality and Safety in Western Balkan Countries: Evidence from Albania and Kosovo

Rainer Haas, Drini Imami, Iliriana Miftari et al. · Foods · 2021 · 56 citations · Full text

Agriculture, Food Science, Marketing +16

Designing and Implementing the MySusCof App—A Mobile App to Support Food Waste Reduction

Rainer Haas, Hakan Aşan, Onur Doğan et al. · Foods · 2022 · 46 citations · Full text

Public Health, Food Science, Consumer Behavior +14