Concepedia
Statistics
Publications
5
Citations
226
H-Index
Active since
2009
Affiliations
SUNY New Paltz(Current)
University of Nebraska–Lincoln
Anyuan Shen is an author at SUNY New Paltz specializing in marketing, business, and marketing management.
Publications per year
2009–2020
Is personalization of services always a good thing? Exploring the role of technology‐mediated personalization (TMP) in service relationships
Anyuan Shen, A. Dwayne Ball · Journal of Services Marketing · 2009 · 105 citations
Management, Marketing, Marketing Management +5
Recommendations as personalized marketing: insights from customer experiences
Anyuan Shen · Journal of Services Marketing · 2014 · 79 citations
Business, Marketing, Marketing Management +16
Family business identity, consumer product evaluations and firm size
Anyuan Shen, Surinder Tikoo · Journal of Product & Brand Management · 2020 · 17 citations
Business, Marketing, Marketing Management +11
Preference stability belief as a determinant of response to personalized recommendations
Anyuan Shen, A. Dwayne Ball · Journal of Consumer Behaviour · 2011 · 15 citations
Business, Decision Sciences, Marketing +11
Are single‐gift committed donors different from their multiple‐gift counterparts?
Anyuan Shen, Chih‐Yang Tsai · International Journal of Nonprofit and Voluntary Sector Marketing · 2009 · 10 citations
Public Affairs, Nonprofit Management, Psychology +13
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