Statistics
Publications
2
Citations
44
H-Index
2
Active since
2015
Affiliations
Sungkyunkwan University(Current)
Hyo Min Seo is an author at Sungkyunkwan University specializing in performance studies, arts, and management.
Publications per year
2015–2017
2
2
Hyo Min Seo, Min Cheol Kim, Kyung-Ro Chang et al. · International Journal of Innovation Management · 2015 · 22 citations
Innovation Adoption, Innovative Behaviour, Knowledge Creation +19
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Taehee Kim, Hyo Min Seo, Kyung-Ro Chang · International Journal of Sports Marketing and Sponsorship · 2017 · 22 citations
Advertising Context, Digital Marketing, Celebrity-advertising Context Congruence +23
Rows per page
1–2 of 2