Concepedia

Nicoletta Buratti

NB

Statistics

Publications

6

Citations

245

H-Index

6

Active since

2001

Affiliations

University of Genoa(Current)

Nicoletta Buratti is an author at University of Genoa specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingBusiness StrategyStrategic ManagementTechnologySocial MediaCommunicationMedia MarketingDigital Marketing

Publications per year

2001–2021

6

Publications

6

Assisted technology transfer to SMEs: lessons from an exemplary case

Nicoletta Buratti, Lara Penco · Technovation · 2001 · 68 citations

Enterprise Business Transformation, Information Technology Management, Technology Management +10

Insights on the adoption of social media marketing in B2B services

Nicoletta Buratti, Francesco Parola, Giovanni Satta · The TQM Journal · 2018 · 60 citations

Customer Satisfaction, Business-to-business Research, Social Medium Monitoring +19

Digital technologies and business opportunities for logistics centres in maritime supply chains

Francesco Parola, Giovanni Satta, Nicoletta Buratti et al. · Maritime Policy & Management · 2020 · 56 citations

Marketing, Business Opportunities, Transport Logistic +15

The impact of market orientation on university spin-off business performance

Nicoletta Buratti, Giorgia Profumo, Luca Persico · Journal of International Entrepreneurship · 2020 · 27 citations · Full text

Marketing Analytics, Market Orientation, Business-to-business Research +16

Interpreting community enterprises’ ability to survive in depleted contexts through the Humane Entrepreneurship lens: evidence from Italian rural areas

Nicoletta Buratti, Massimo Albanese, Cécile Sillig · Journal of Small Business and Enterprise Development · 2021 · 21 citations · Full text

Rural Economy, Rural Development, Economic Development +24

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