6
Publications
115
Citations
6
H-Index
2016
Active since
Affiliations
Kristina Klarić is an author at University of Zagreb specializing in management, business, and consumer behavior.
Top concepts
BusinessManagementMarketingBusiness StrategyConsumer BehaviorConsumer ResearchMarketing StrategyCustomer SatisfactionLogisticsMotivation
Publications per year
2016–2024
6
6
Sustainability in Marketing through Customer Relationship Management in a Telecommunication Company
Miloš Hitka, G. Pajtinkova-Bartakova, Silvia Lorincová et al. · Marketing and Management of Innovations · 2019 · 13 citations · Full text
Customer Experience, Customer Satisfaction, Consumer Research +19
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