10
Publications
220
Citations
10
H-Index
2016
Active since
Andreja Pirc Barčić is an author at University of Zagreb specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessConsumer BehaviorConsumer ResearchCustomer SatisfactionConsumer ChoiceMarketing StrategyInteractive MarketingDesign
Publications per year
2016–2022
10
10
Manja Kitek Kuzman, Sanela Klarić, Andreja Pirc Barčić et al. · Construction and Building Materials · 2018 · 49 citations · Full text
Built Environment, Architectural Design, Architect Perceptions +6
Consumer preferences for wooden furniture in Croatia and Slovakia
Vladislav Kaputa, Andreja Pirc Barčić, Hana Maťová et al. · BioResources · 2018 · 30 citations · Full text
Customer Satisfaction, Consumer Study, Cultural Heritage +19
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