Concepedia

Bonnie S. Guy

BS

9

Publications

428

Citations

9

H-Index

1987

Active since

Affiliations

Appalachian State University(Current)

Walker (United States)

Bonnie S. Guy is an author at Appalachian State University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementPublic HealthConsumer ResearchTourismHealth PolicyFinanceHealth CoverageHealth Economics

Publications per year

1987–2015

9

Publications

9

THE MARKETING OF ALTRUISTIC CAUSES: UNDERSTANDING WHY PEOPLE HELP

Bonnie S. Guy · Journal of Services Marketing · 1988 · 198 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +19

Characteristics of consumers likely and unlikely to participate in medical tourism

Bonnie S. Guy, Jennifer L. Nevins Henson, Michael J. Dotson · International Journal of Healthcare Management · 2015 · 41 citations

Customer Satisfaction, Tourism Management, International Tourism +16

Environmental learning of first-time travelers

Bonnie S. Guy, William W. Curtis, John C. Crotts · Annals of Tourism Research · 1990 · 40 citations

Behavioral Sciences, Learning Sciences, Activity-travel Pattern +4

Should I stay or should I go?: Motivators, decision factors, and information sources influencing those predisposed to medical tourism

Jennifer N. Henson, Bonnie S. Guy, Michael J. Dotson · International Journal of Healthcare Management · 2014 · 38 citations

International Tourism, Medical Tourism, National Sampling +17

Dimensions and characteristics of time perceptions and perspectives among older consumers

Bonnie S. Guy, Terri L. Rittenburg, Douglass K. Hawes · Psychology and Marketing · 1994 · 35 citations

Consumer Uncertainty, Aging, Behavioral Decision Making +20

Rows per page

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