Bonnie S. Guy - Concepedia

Author

Bonnie S. Guy

Appalachian State University ORCID

Also Known As

B. Guy, Bonnie Guy, Bonnie S Guy, Bonnie S. Guy

Publications

458

Citations

H-Index

Concepts

All Affiliations

Appalachian State University Walker (United States)

About

Bonnie S. Guy is an author at Appalachian State University specializing in business, marketing, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	6	6	342
2	Management	4	4	288
3	Public Health	4	4	125
4	Medicine	1	1	11
5	Nursing	1	1	38

Bonnie S. Guy

Publications

428

Citations

H-Index

Page 1

	Year	Citations
THE MARKETING OF ALTRUISTIC CAUSES: UNDERSTANDING WHY PEOPLE HELP Bonnie S. Guy Journal of Services Marketing Customer SatisfactionBehavioral Decision MakingConsumer ResearchSocial MarketingSocial Influence	1988	198
Characteristics of consumers likely and unlikely to participate in medical tourism Bonnie S. Guy, Jennifer L. Nevins Henson, Michael J. Dotson International Journal of Healthcare Management Customer SatisfactionTourism ManagementInternational TourismMedical TourismNational Sampling	2015	41
Environmental learning of first-time travelers Bonnie S. Guy, William W. Curtis, John C. Crotts Annals of Tourism Research Behavioral SciencesLearning SciencesActivity-travel PatternEnvironmental PsychologyTourism	1990	40
Should I stay or should I go?: Motivators, decision factors, and information sources influencing those predisposed to medical tourism Jennifer N. Henson, Bonnie S. Guy, Michael J. Dotson International Journal of Healthcare Management International TourismMedical TourismNational SamplingHealthcare MarketingPublic Health	2014	38
Dimensions and characteristics of time perceptions and perspectives among older consumers Bonnie S. Guy, Terri L. Rittenburg, Douglass K. Hawes Psychology and Marketing Consumer UncertaintyAgingBehavioral Decision MakingOlder ConsumersConsumer Study	1994	35
How the Country-of-Origin Image and Brand Name Redeployment Strategies Affect Acquirers’ Brand Equity After a Merger and Acquisition Hsiang-Ming Lee, Tsai Chen, Bonnie S. Guy Journal of Global Marketing International MarketingBrand StrategyConsumer ResearchOnline QuestionnaireManagement	2014	29
Managing the effects of culture shock and sojourner adjustment on the expatriate industrial sales force Bonnie S. Guy, W.E. Patton Industrial Marketing Management Culture ShockInternational ManagementCultureBusiness CultureSojourner Adjustment	1996	26
Deal Breakers in the Organ Donation Request Process Alicia Aldridge, Bonnie S. Guy Health Marketing Quarterly Organ DonationDeal BreakersTransplantationAdvertisingMedical Ethics	2006	11
Consumer images of financial institutions: A comparative study of banks versus savings and loans Ronald Hampton, Bonnie S. Guy, James M. Sinkula Services Marketing Quarterly EconomicsFinancial InstitutionsFintechFinancial SystemLoans	1987	10

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