HengJin Zhang is an author at Sichuan Tourism University specializing in behavioral economics, consumer research, and business.
Top concepts
BiasBusinessMarketingManagementPsychologyMedia MarketingConsumer BehaviorConsumer ResearchDigital MarketingSocial Psychology
Publications per year
2020–2020
1
1
Jun Liu, HengJin Zhang, Jingjing Sun et al. · International Journal of Contemporary Hospitality Management · 2020 · 43 citations
Customer Satisfaction, Psychological Compensation, Behavioral Decision Making +28
Rows per page
1–1 of 1