Concepedia

Yinglu Wu

YW

8

Publications

219

Citations

8

H-Index

2013

Active since

Affiliations

John Carroll University(Current)

Louisiana State University

Kent State University

Yinglu Wu is an author at John Carroll University specializing in management, business, and education.

Top concepts

ManagementBusinessEducationMarketingGlobal StrategyConsumer BehaviorConsumer ResearchInteractive MarketingInternational ManagementGlobalization

Publications per year

2013–2024

8

Publications

8

User reviews and uncertainty assessment: A two stage model of consumers' willingness-to-pay in online markets

Jianan Wu, Yinglu Wu, Jie Sun et al. · Decision Support Systems · 2013 · 79 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +16

The Impact of User Review Volume on Consumers’ Willingness-to-Pay: A Consumer Uncertainty Perspective

Yinglu Wu, Jianan Wu · Journal of Interactive Marketing · 2016 · 31 citations

The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems

Forrest Watson, Yinglu Wu · Journal of Macromarketing · 2021 · 23 citations

Marketing Analytics, Customer Satisfaction, Marketing Systems +18

Challenges in Implementing Experiential Learning in IB Education

Raj Aggarwal, Yinglu Wu · Journal of Teaching in International Business · 2019 · 22 citations · Full text

Teacher Education, Ib Education, Teaching +14

Online Teaching in International Business

Raj Aggarwal, Yinglu Wu · Journal of Teaching in International Business · 2020 · 21 citations · Full text

E-learning, Education, Internationalization Of Higher Education +17

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