Concepedia

Forrest Watson

FW

8

Publications

173

Citations

8

H-Index

2016

Active since

Affiliations

Middle East Technical University(Current)

Bilkent University

Pennsylvania State University

Simon Fraser University

Ollscoil na Gaillimhe – University of Galway

Forrest Watson is an author at Middle East Technical University specializing in marketing, business, and marketing communication.

Top concepts

MarketingBusinessManagementDigital MarketingMarketing CommunicationBrandingEconomicsEducationSociologyCommunication

Publications per year

2016–2022

8

Publications

8

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

Stanley J. Shapiro, Stefanie Beninger, Christine Domegan et al. · Journal of Macromarketing · 2020 · 41 citations · Full text

Digital Marketing, Social Marketing, Education +19

Teaching What Society Needs: “Hacking” an Introductory Marketing Course With Sustainability and Macromarketing

Forrest Watson, Julie V. Stanton, Stefanie Beninger et al. · Journal of Marketing Education · 2021 · 29 citations

Green Marketing, Digital Marketing, Social Marketing +21

Well-being in Alternative Economies

Forrest Watson, Ahmet Ekici · Journal of Macromarketing · 2016 · 26 citations · Full text

Local Food Systems, Quality Of Life, Economics +11

The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems

Forrest Watson, Yinglu Wu · Journal of Macromarketing · 2021 · 23 citations

Marketing Analytics, Customer Satisfaction, Marketing Systems +18

Trust-Driven Entrepreneurship for Community Well-Being of Refugees and Their Local Hosts

Zeynep Baktir, Forrest Watson · Journal of Macromarketing · 2020 · 18 citations · Full text

Human Migration, Education, Social Integration +16

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