Katja Soyez

How national cultural values affect pro‐environmental consumer behavior

Katja Soyez · International Marketing Review · 2012 · 274 citations

Business, Marketing, Culture +13

A cognitive model to predict domain-specific consumer innovativeness

Stefan Hoffmann, Katja Soyez · Journal of Business Research · 2009 · 122 citations

Management, Marketing, Marketing Management +8

Designing mobile business applications for different age groups

Sebastian Gurtner, Ronny Reinhardt, Katja Soyez · Technological Forecasting and Social Change · 2014 · 78 citations

Computing, Information Technology, Management Information Systems +12

How to catch the generation Y: Identifying consumers of ecological innovations among youngsters

Sebastian Gurtner, Katja Soyez · Technological Forecasting and Social Change · 2016 · 59 citations

Management, Ecology, Innovation Management +6

Proenvironmental Value Orientation Across Cultures

Katja Soyez, Stefan Hoffmann, Stefan Wünschmann et al. · Social Psychology · 2009 · 37 citations

Social Sciences, Psychology, Social Psychology +13