How to catch the generation Y: Identifying consumers of ecological innovations among youngsters - Concepedia

Concepedia

Publication | Closed Access

How to catch the generation Y: Identifying consumers of ecological innovations among youngsters

58

Citations

64

References

2016

Year

Sebastian Gurtner, Katja Soyez

Technological Forecasting and Social Change

Generation YBehavioral SciencesGreen MarketingEngineeringEnvironmental BehaviorEco-innovationSustainable DevelopmentConsumer ResearchManagementConsumer BehaviorSustainabilityMarketingEcological Innovations

References

	Year	Citations

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