Concepedia

Bibek Banerjee

BB

5

Publications

155

Citations

5

H-Index

2000

Active since

Affiliations

Indian Institute of Management Ahmedabad(Current)

Indiana University Northwest

Bibek Banerjee is an author at Indian Institute of Management Ahmedabad specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchEconomicsBrand AwarenessBusiness AnalyticsBusiness IntelligenceCustomer Satisfaction

Publications per year

2000–2012

5

Publications

5

Advertising Competition Under Consumer Inertia

Bibek Banerjee, Subir Bandyopadhyay · Marketing Science · 2003 · 69 citations

Economics, Advertising, Latent Inertia +14

Understanding the role of prior product knowledge to information search

Dheeraj Awasthy, Arindam Banerjee, Bibek Banerjee · Asia Pacific Journal of Marketing and Logistics · 2012 · 34 citations

Consumer Uncertainty, Behavioral Decision Making, Business Intelligence +28

A Country of Origin Analysis of Foreign Products by Indian Consumers

Subir Bandyopadhyay, Bibek Banerjee · Journal of International Consumer Marketing · 2003 · 30 citations

International Marketing, Trade, Consumer Research +22

Effective Retail Promotion Management: Use of Point of Sales Information Resources

Arindam Banerjee, Bibek Banerjee · Vikalpa The Journal for Decision Makers · 2000 · 12 citations · Full text

Marketing Analytics, Customer Satisfaction, Pos Data +17

Determinants of Consumer Attitudes toward Brand Extensions: An Experimental Study

Shobha G. Iyer, Bibek Banerjee, Lawrence L. Garber · 2011 · 10 citations

Customer Satisfaction, Parent Brand Attitude, Brand Specific Associations +14

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