1
Publications
10
Citations
1
H-Index
2011
Active since
Shobha G. Iyer is an author specializing in customer satisfaction, business, and brand equity.
Top concepts
BusinessMarketingManagementBrand EquityBrand AwarenessBrand ExtensionBrand ManagementBrand DevelopmentConsumer BehaviorConsumer Research
Publications per year
2011–2011
1
1
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1–1 of 1