Concepedia

M.S. Van Gisbergen

MV

6

Publications

307

Citations

6

H-Index

2008

Active since

Affiliations

Radboud University Nijmegen(Current)

Breda University of Applied Sciences

Janssen (Netherlands)

University of Amsterdam

M.S. Van Gisbergen is an author at Radboud University Nijmegen specializing in interactive marketing, consumer behavior, and management.

Top concepts

MarketingManagementAdvertisingConsumer BehaviorConsumer ResearchInteractive MarketingBusinessDigital MarketingConsumer Decision MakingAdvertising Effectiveness

Publications per year

2008–2018

6

Publications

6

Beat the Fear of Public Speaking: Mobile 360° Video Virtual Reality Exposure Training in Home Environment Reduces Public Speaking Anxiety

Snežana Stupar-Rutenfrans, Loes E. H. Ketelaars, M.S. Van Gisbergen · Cyberpsychology Behavior and Social Networking · 2017 · 142 citations

Speech Sciences, Communication, Voice Evaluation +21

“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

P.E. Ketelaar, Stefan F. Bernritter, Thabo J. van Woudenberg et al. · Journal of Business Research · 2018 · 57 citations · Full text

Marketing, Consumer Decision Making, Mobile Marketing +13

Attention for Open and Closed Advertisements

P.E. Ketelaar, M.S. Van Gisbergen, Jan Bosman et al. · Journal of Current Issues & Research in Advertising · 2008 · 37 citations

Behavioral Decision Making, Digital Marketing, Closed Ads +18

The Effects of Openness on Attitude toward the Ad, Attitude toward the Brand, and Brand Beliefs in Dutch Magazine Ads

P.E. Ketelaar, M.S. Van Gisbergen, Jan Bosman et al. · Journal of Current Issues & Research in Advertising · 2010 · 28 citations

Consumer Research, Consumer Attitude, Dutch Magazine Ads +17

When sound modulates vision: VR applications for art and entertainment

Svetlana Bialkova, M.S. Van Gisbergen · 2017 · 25 citations · Full text

Rows per page

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