Mohamed Abou‐Shouk

The impact of gamification adoption intention on brand awareness and loyalty in tourism: The mediating effect of customer engagement

Mohamed Abou‐Shouk, Mohammad Soliman · Journal of Destination Marketing & Management · 2021 · 192 citations

Customer Satisfaction, Tourist Experience, Destination Marketing +11

Women's empowerment and tourism development: A cross-country study

Mohamed Abou‐Shouk, Maryam Taha Mannaa, Ahmed Mohamed Elbaz · Tourism Management Perspectives · 2020 · 147 citations

Women Empowerment, Women's Empowerment, Gender Studies +4

The influence of website quality dimensions on e-purchasing behaviour and e-loyalty: a comparative study of Egyptian travel agents and hotels

Mohamed Abou‐Shouk, Gamal S. A. Khalifa · Journal of Travel & Tourism Marketing · 2016 · 93 citations

Customer Experience, Customer Satisfaction, Digital Marketing +17

Using competing models to evaluate the role of environmental pressures in ecommerce adoption by small and medium sized travel agents in a developing country

Mohamed Abou‐Shouk, Wai Mun Lim, Phil Megicks · Tourism Management · 2015 · 76 citations · Full text

Economics, Tourism Performance, Green Marketing +10

Perceived Benefits and E-Commerce Adoption by SME Travel Agents in Developing Countries

Mohamed Abou‐Shouk, Phil Megicks, Wai Mun Lim · Journal of Hospitality & Tourism Research · 2012 · 75 citations

Customer Satisfaction, Tourism Supply, Innovation Adoption +18