Wai Mun Lim

Exploring the online buying behavior of specialty food shoppers

Austin Rong-Da Liang, Wai Mun Lim · International Journal of Hospitality Management · 2011 · 92 citations

Business, Marketing, Retail Management +13

Elucidating the aesthetic and operational characteristics of UK boutique hotels

Wai Mun Lim, Mel Endean · International Journal of Contemporary Hospitality Management · 2009 · 80 citations

Management, Hospitality Management, Tourism Management +9

Using competing models to evaluate the role of environmental pressures in ecommerce adoption by small and medium sized travel agents in a developing country

Mohamed Abou‐Shouk, Wai Mun Lim, Phil Megicks · Tourism Management · 2015 · 77 citations · Full text

Management, Marketing, Strategic Management +13

Perceived Benefits and E-Commerce Adoption by SME Travel Agents in Developing Countries

Mohamed Abou‐Shouk, Phil Megicks, Wai Mun Lim · Journal of Hospitality & Tourism Research · 2012 · 75 citations

Management, Marketing, Strategic Management +13

Alternative models framing UK independent hoteliers' adoption of technology

Wai Mun Lim · International Journal of Contemporary Hospitality Management · 2009 · 50 citations

Management, Hospitality Management, Information Systems +15