Concepedia

Emily Nakkawita

EN

Statistics

Publications

3

Citations

183

H-Index

3

Active since

2019

Affiliations

Columbia University(Current)

Emily Nakkawita is an author at Columbia University specializing in behavioral decision making, motivation, and psychology.

Top concepts

MotivationPsychologySocial SciencesBehavioral ScienceBehavioral Decision MakingBrandingMarketingManagementGoal SettingPublic Health

Publications per year

2019–2021

3

Publications

3

Beyond outcomes: How regulatory focus motivates consumer goal pursuit processes

E. Tory Higgins, Emily Nakkawita, James F. M. Cornwell · Consumer Psychology Review · 2019 · 87 citations

Beyond Outcomes, Behavioral Decision Making, Consumer Motivation +22

Motivating the Journey: An Integrative Framework of Prevention Versus Promotion Goal Pursuit Activities

Emily Nakkawita, E. Tory Higgins · 2021 · 83 citations · Full text

Behavioral Decision Making, Social Psychology, Individual Differences +23

Making the Right Decision: Intensifying the Worth of a Chosen Option

E. Tory Higgins, Emily Nakkawita, Maya Rossignac‐Milon et al. · Journal of Consumer Psychology · 2020 · 13 citations

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