Concepedia

Tim Mazzarol

TM

77

Publications

7.5K

Citations

37

H-Index

1996

Active since

Affiliations

The University of Western Australia(Current)

Curtin University

ESC Dijon Bourgogne, École supérieure de commerce de Dijon-Bourgogne

Banque Populaire

University of Waikato

Tim Mazzarol is an author at The University of Western Australia specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingStrategic ManagementBusiness StrategyEntrepreneurshipEducationStrategyInnovationHigher Education

Publications per year

1996–2023

77

Publications

77

“Push‐pull” factors influencing international student destination choice

Tim Mazzarol, Geoffrey N. Soutar · International Journal of Educational Management · 2002 · 1.4K citations

International Research, Destination Marketing, Overseas Education +13

The importance of institutional image to student satisfaction and loyalty within higher education

Robert M. Brown, Tim Mazzarol · Higher Education · 2008 · 508 citations

Student Success, Higher Education Management, Motivation +7

Factors influencing word of mouth effectiveness: receiver perspectives

Jill Sweeney, Geoffrey N. Soutar, Tim Mazzarol · European Journal of Marketing · 2008 · 487 citations

Customer Experience, Customer Satisfaction, Digital Marketing +22

Critical success factors for international education marketing

Tim Mazzarol · International Journal of Educational Management · 1998 · 427 citations

International Marketing, Economic Development, Education +17

Factors influencing small business start‐ups

Tim Mazzarol, Thierry Voléry, Noelle Doss · International Journal of Entrepreneurial Behaviour & Research · 1999 · 372 citations

Startup Ecosystem, Entrepreneurial Motivation, Entrepreneurship +17

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