Concepedia
Statistics
Publications
1
Citations
34
H-Index
Active since
2014
Lijuan Ye is an author specializing in customer satisfaction, technology, and interactive marketing.
Top concepts
BusinessMarketingManagementTechnologyMedia MarketingConsumer BehaviorConsumer ResearchDigital MarketingPurchase IntentionConsumer Uncertainty
Publications per year
2014–2014
Sales Promotion and Purchasing Intention: Applying the Technology Acceptance Model in Consumer-to-Consumer Marketplaces
Lijuan Ye, Zhang Haohong · 2014 · 34 citations
Customer Satisfaction, Consumer Uncertainty, Digital Marketing +18
1–1 of 1