Concepedia
1
Publications
19
Citations
H-Index
2018
Active since
Affiliations
Binus University(Current)
Intan Rosetti Arimbi is an author at Binus University.
Publications per year
2018–2018
The effect of endorser and corporate credibility on perceived risk and consumer confidence: The case of technologically complex products
Primidya K. M. Soesilo, Willy Gunadi, Intan Rosetti Arimbi · Journal of Marketing Communications · 2018 · 19 citations
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