Concepedia

Willy Gunadi

WG

3

Publications

59

Citations

3

H-Index

2018

Active since

Affiliations

Binus University(Current)

Willy Gunadi is an author at Binus University specializing in consumer behavior, consumer research, and interactive marketing.

ORCID

Top concepts

Publications per year

2018–2020

3

Publications

3

Factors Influencing Housing Purchase Decisions of Millennial Generation in Indonesia

Cahya Kurniawan, Lina Cynthia Dewi, Weny Maulatsih et al. · SSRN Electronic Journal · 2020 · 28 citations · Full text

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The effect of endorser and corporate credibility on perceived risk and consumer confidence: The case of technologically complex products

Primidya K. M. Soesilo, Willy Gunadi, Intan Rosetti Arimbi · Journal of Marketing Communications · 2018 · 19 citations

The Effect of Ad Content and Ad Lengthon Consumer Response towards Online Video Advertisement

Djoko Raditya, Willy Gunadi, Dennis Setiono et al. · The Winners · 2020 · 12 citations · Full text

, , +15

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