Concepedia

Primidya K. M. Soesilo

PK

4

Publications

142

Citations

4

H-Index

2015

Active since

Affiliations

Binus University(Current)

Primidya K. M. Soesilo is an author at Binus University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchArtsBusinessBrand AwarenessBrand ManagementCultureTourismBranding

Publications per year

2015–2018

4

Publications

4

The Effect of Engagement in Online Social Network on Susceptibility to Influence

Devi Roza Kausar, Primidya K. M. Soesilo · Journal of Hospitality & Tourism Research · 2015 · 69 citations

Consumer Research, Social Influence, Communication +20

The effect of information exposure of contract manufacturing practice on consumers' perceived risk, perceived quality, and intention to purchase private label brand

Fathony Rahman, Primidya K. M. Soesilo · Journal of Retailing and Consumer Services · 2018 · 30 citations

Customer Satisfaction, Contract Manufacturing Practice, Consumer Uncertainty +10

Impact of Luxury Brand Retailer Co-Branding Strategy on Potential Customers: A Cross-Cultural Study

Shih-Ching Wang, Primidya K. M. Soesilo, Dan Zhang · Journal of International Consumer Marketing · 2015 · 24 citations

International Marketing, Brand Strategy, Consumer Research +22

The effect of endorser and corporate credibility on perceived risk and consumer confidence: The case of technologically complex products

Primidya K. M. Soesilo, Willy Gunadi, Intan Rosetti Arimbi · Journal of Marketing Communications · 2018 · 19 citations

Rows per page

1–4 of 4