Priyanka Jayashankar

IoT adoption in agriculture: the role of trust, perceived value and risk

Priyanka Jayashankar, Sree Nilakanta, Wesley J. Johnston et al. · Journal of Business and Industrial Marketing · 2018 · 221 citations

Precision Agriculture, Consumer Uncertainty, Innovation Adoption +22

Co-creation of value-in-use through big data technology- a B2B agricultural perspective

Priyanka Jayashankar, Wesley J. Johnston, Sree Nilakanta et al. · Journal of Business and Industrial Marketing · 2019 · 68 citations

Big Data Technology-, Engineering, Business-to-business Research +26

The effect of social cohesion and social networks on perceptions of food availability among low-income consumers

Priyanka Jayashankar, Sekar Raju · Journal of Business Research · 2019 · 19 citations

Food Choice, Social Networks, Food Security +11

Slow money in an age of fiduciary capitalism

Priyanka Jayashankar, Arvind Ashta, Mark A. Rasmussen · Ecological Economics · 2015 · 17 citations

Economics, Slow Money, Monetary Theory +2

What motivates ecopreneurs in the United States to create value?

Priyanka Jayashankar, Howard Van Auken, Arvind Ashta · Strategic Change · 2018 · 10 citations